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I'm answering as a marketer, not as a business owner.

I think this question begs for a little more information about why you acquired the additional product in the first place.

Many companies often have a few web properties that fall within their brand’s umbrella.

In some cases having a few different websites makes sense because the subject matter of these different sites is specific enough to stand on its own.

Maybe you're reconsidering those moves and you want to know, "Hey, should I be thinking about making a change now? So this question to rebrand or not to re, it is tough because you know that when you do that rebrand, you will almost certainly take a traffic hit, and SEO is one of the biggest places where people typically take that traffic hit. We saw a dip in our traffic over about 3 to 4 months before it fully recovered, and I would say that dip was between 15% and 25% of our search traffic, depending on week to week.

Do you have multiple blogs and struggle to maintain them?

consolidating websites-22

These are interesting questions and consolidating multiple websites into one is not a strategy that should be taken lightly.Conventional wisdom dictates that less or smaller is easier, tidier, cheaper and better.Ergo, website consolidation should be synonymous with reducing website costs and improving website control, efficiency and effectiveness.× We use cookies and other technologies to deliver services and enhance your experience on Bizibl.Continued use of this site constitutes acceptance of this, in line with our privacy policy and terms of use.Being aware of these factors will go a long way towards making the merger successful and will help guarantee your websites won’t lose any of their existing rankings in search engines.